Sunday, July 20, 2014

Vintage 1950 Hoppy Ad

The revival in interest of Hopalong Cassidy was one of the great marketing phenomenons of the 1950's. Here, at the very beginning of the decade, an early taste of what was to come.

1 comment:

  1. "Hoppy"... that's what we kids called Hopalong Cassidy, when I was a kid in Brooklyn in the 50's. My parents took me to the 'Barnum & Baily' Circus too, and Hoppy rode out on his white horse... And around the arena... And I had a set of 'Pearl Handled' Revolvers, just like Hoppy's, that I got for my birthday one year... They were 'cap' guns of course... Kids didn't shoot each other back then..